After launching your official business website, it’s time to put your business on the map and get traffic. One of the most effective ways to do so is to register for a Google Business Profile.

A behavior that curious clients typically perform is to Google services they’re interested in. We’re sure you’ve also done it before, searching “salons near me” or “nail parlours in Toronto” on Google. With a Google Business Profile, you can easily make your presence known by showing up in these types of searches on Google Search and Google Maps.

Google Business Profile asks beauty business owners to provide as much information about their salon as possible, including details about their store location, official business hours, contact information, and services. You may also include pictures of your salon to provide a sneak peek at the physical store to interested visitors.

It’s crucial to note that Google favors those that provide plenty of information about their business, placing them at the top of the results when a user searches for a keyword related to their business.

Additionally, Google shows customer reviews and your responses to these testimonials. These can affect the legitimacy and reliability of your business, so it’s essential to be professional while answering and communicating with your customers.

Besides creating and launching an official website, beauty businesses can also connect and communicate with their customers through various social media platforms. After all, the Internet currently houses nearly 4.8 billion social media users. That’s more than enough market!

Opening official social media accounts allows beauty businesses to interact with and bring themselves closer to their audiences while marketing their products.

As you handle your official accounts and run your social media campaigns, remember the following:

• Nurture your online following by continuously communicating with your target niche. Doing so allows you to understand your audiences more effectively.
• Release consistent and meaningful content. Don’t post on your social media pages for the sake of making content.
• Monitor the engagement and interaction your social media posts receive. You can determine where your posts are lacking and enhance them accordingly by tracking these essential metrics.
• Take advantage of holidays and special events to promote your business on social media platforms.

Every day, dozens of videos pass through your Facebook feed, Twitter timeline, or TikTok For You page. Some engage you enough that you stop and watch for even a few seconds.

One of the most effective ways to attract prospective clients is by giving your audience a brief look into your service through video marketing.

When using this marketing strategy, keep the following in mind for best results:

• Open your videos with a bang. Most online users’ attention span is no longer than 10 seconds. Don’t let their curiosity wane by wasting even a second of their time.
• Create content that delights. Hook your intended audience by highlighting the benefits they will gain upon using your product or service.
• Add closed captions and alt text in your content as much as possible. Doing so promotes inclusivity and allows most audiences to consume your content.

Social media posts and video content undoubtedly bring customers in, but word-of-mouth marketing benefits your business in the long run, especially for salons. If you continuously give top-of-the-line service, your clients will surely return for more. They will be impressed enough to share and refer your business to their family and friends, gradually expanding your clientele.

While this marketing strategy is primarily physical, it also exists in the digital world through user-generated content. These are articles, videos, or reviews that loyal customers voluntarily post to promote your business.

Word-of-mouth marketing is an effortless, priceless, and highly authentic strategy. You can definitely save time and money as your customers do the marketing and brand promotion for you.

Try the following ideas to encourage word-of-mouth marketing:

• Request reviews from your clients following their experience with your service.
• Encourage your customers to return by incentivizing your offers (e.g., giving discounts or freebies).
• Launch a referral or bring-a-friend program.

All of these beauty business marketing strategies work because of one overarching factor.

It’s not the amount of budget you spend on digital marketing.

It’s not the number of influencers you collaborate with.

Instead, it all boils down to how well you know your field and your market. For example, you can’t give informed advice on styling eyelash extensions on your website if you aren’t well-versed in the lash industry. Likewise, you might present your business in an unappealing light if you don’t know which angle resonates with your audience.

Before you can gain your audience’s trust and loyalty, you must first prove your relevance and reliability. You can do so by becoming an expert in your chosen industry

For instance, lash professionals can’t immediately practice or open a salon without prior knowledge. They would need a license or certification, depending on their state or province. Throughout the process, they will learn from lash professionals and go through hours of lash training.

Besides learning about lash techniques and styling, enlisting in such classes introduces them to tight-knit communities where they can connect with fellow lash enthusiasts and establish business relationships.

Gaining expertise and experience in your chosen field—be it lash extension application, nail art, or hairdressing—allows you to hone your skills, develop marketing ideas, and turn them into reality. Your field expertise will shine through your campaigns, organically and effortlessly attracting clients.